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Sales: Create Demand and Generate New Business

No matter how complex a company’s sales processes are, Microsoft CRM provides easy-to-use features and capabilities to help improve the way sales and marketing organizations target new customers, manage marketing campaigns, and drive sales activities. The Sales module helps you:

  • Increase the sales pipeline with qualified sales leads and opportunities.

  • Maximize the sales strategy through centralized, coordinated sales processes.

  • Enable the sales force to arrive prepared for important customer meetings by accessing sales opportunities and service histories for each customer.

Marketing: Better Decision-Making a Clearer View of Customers

In today’s information-driven economy, most companies are awash in customer data. Success requires the ability to transform that information into clear, actionable knowledge and respond more quickly to changing customer needs and preferences. With Microsoft CRM, sales and marketing organizations can have instant access to complete customer information no matter where it is stored, along with the tools needed to turn that information into action. This allows your sales and marketing force to:

  • Create a single view of each customer based on every piece of information collected.

  • Focus marketing efforts using intelligent list and segmentation tools.

  • Execute smarter marketing campaigns with powerful analytic tools.

  • Understand what customers are really saying with reporting and analysis tools built on Microsoft SQL Server™.

Customer Service: Provide More Value to Customers

Every interaction with a customer is an opportunity to strengthen that customer’s loyalty by providing high levels of personalized service. Because it helps your company offer customers targeted, relevant information about the products and services that they are interested in, Microsoft CRM can help take advantage of opportunities to enhance customer relationships while maximizing the ability to both up-sell and cross-sell. With the Customer Service module your organization can:

  • Respond faster to service issues by delivering the right answers to customers in real-time.

  • Resolve customer issues according to desired service levels.

  • Use centralized scheduling and dispatching to manage resources and coordinate services.

Flexible PLATFORM: A solution that grows with your business

Microsoft CRM allows for powerful customization and integration to meet your business needs. Your Microsoft Certified Partner can help you customize and integrate a hosted Microsoft CRM solution into your business. This includes the integration of third party ISV applications such as specialized vertical solutions, giving you the ultimate in flexibility.

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